Search engine optimization (SEO) is a set of methodologies aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants who carry out optimization projects on behalf of client sites.

To obtain maximum search engine visibility, a website must be tailored in a way so it can be found by its target audience through Internet searches.

If a site is to be found, it must contain keyword phrases that match the phrases the target audience is typing into search queries. These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on an algorithm.

To summarize, search engine optimization is a multi-stage process of configuring a website to be more visible to its target audience in the search engines.

Word & Characters Counter
Online function calculates total word count while also counting number of characters.

Back Link Builder
Free online tool helps find similar websites for a link building campaign.

Dental Marketing / Website Optimization
Offers a full range of services to dentists for better ranking of their dental websites in the search engines.

Web Developers Resources
Convenient list of resources for website devs -- from image editors to SEO and HTML, programming and databases; something of interest for everyone.

Free Online Image Converter
A free tool to convert and optimize your images; three formats - .jpg, .gif, and .png; you can retain, or switch image extension; output reduces footprint for faster download speed.

Website Usability
Clear, well-written content on the subject of site usability and testing. Explains why user accessibility is important to the success of your website and how to improve performance.

A/B Split Testing
Research suggests how to set parameters for improving your website's visitors to sales conversion; offers numerous resources for testing email campaigns, landing pages, etc.

SEO For Google Resources
Several categories jam packed with all sorts of SEO tools, marketing resources and related promotional, traffic generation information for the webmaster.

Videos - SEO Tools
Select from over a 100 free online video tutorials for SEO and search engine marketing.