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Webmasters
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SEO & Webmaster Resources
PUBLIC NOTICE:
Due to plagiarism and abuse of material, The SEO Tutor Ebook is no longer available.
Search engine optimization (SEO) is a set of methodologies aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants who carry out optimization projects on behalf of client sites.
To obtain maximum search engine visibility, a website must be tailored in a way so it can be found by its target audience through Internet searches. If a site is to be found, it must contain keyword phrases that match the phrases the target audience is typing into search queries. These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on an algorithm. To summarize, search engine optimization is a multi-stage process of configuring a website to be more visible to its target audience in the search engines.
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