A | B-C | D-E | F-G | H-I | J-K | L-M | N-O | P-Q | R-S | T-W | X-Z

Features
Factual attributes of a product that make it interesting to prospects, such as size, shape and colour.

FFA (Free For All)
A site where anyone can list their link. Do not waste any time submitting your site to these places.

Filter Words
Words such as is, am, were, was, the, for, do, ETC, that search engines deem irrelevant for indexing purposes. Also known as Stop words.

Firefox
An alternate web browser growing in popularity.

Flash
Technology developed by MacroMedia Corp. that allows a web designer to embed interactive multimedia into web pages. Often used for Flash intros, games, and animating navigation.

Forums
Public message centers where users can post messages on various topics, either to the group at large or to certain users.

Frames
Separate web pages are combined into one.

Frameset
A web page that is made up of frames.

Frequency
The average number of times an advertisement is run.

Fresh
The term that Google uses to refer to frequently changing home pages.

Fresh Crawl
Utilizes FreshBot to review already indexed pages and any pages where the content has been updated.

FreshBot
A sister to GoogleBot, this spider crawls highly ranked sites on a very frequent basis.

FTP (File Transfer Protocol)
Technology that allows file transfers from a local machine to a remote host.

Fulfillment
Fulfillment is the back end of a direct marketing campaign, or all the activities that go on once a customer order is received.

Google
Currently, the #1 search engine on the planet.

Google AdWords
PPC (pay-per-click) advertising program offered by Google.

Google Bombing
A technique where using the same text anchor links, many people link to a certain page - thus affecting SERPs.

Google Cache
Copies of web pages stored on the Google search engine database.

Googlebot
The Google spider which deep crawls web sites monthly.

Googlebowling
To nudge a competitor from the SERPs.

Googleware
The assortment of tools produced by Google that can be used to search, report, play, research, etc.

GOOGOL
The term that inspired the name of Google - it means: 10100 = 1 followed by 100 zeros.